As the Official Travel and Hospitality Partner of Men's Rugby World Cup 2011, we delivered the tournament’s first-ever official hospitality and travel programme, helping pioneer a new way for fans to experience the sport’s biggest event. 

Bringing together match tickets, travel services and curated experiences, the programme set a new standard for fan engagement and laid the foundations for what would become Rugby World Cup Experiences. The success of the tournament and the programme marked the beginning of our journey, establishing a legacy of delivering world-class travel and hospitality at rugby’s most iconic events. 

Rugby World Cup 2007 captivated fans across the globe and demonstrated the growing international appeal of the sport. As the first tournament to feature an official travel programme of this scale, it set the benchmark for future Rugby World Cups and the fan experiences that followed.